92% of retail customers will visit your website before they decide to enter your store. Yes- that means that nearly everyone would rather browse your site to get information about your business than call and speak to another human if it's not absolutely necessary. Hey, we all have a little social anxiety, right? Since you might never get to speak to a potential customer about your brand, make your website do the talking for you.
The W Spa was redesigning their interior and rebranding their image. They wanted a website to match their new look, integrate with a third-party booking application, and explain their products and services in great detail. The copy needed to be incredibly precise so customers knew what to expect before their appointment. I was happy to project multiple drafts until The W Spa team felt their site matched their clean aesthetic and attention to detail. Below are excerpts of my original design and copy.