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Web Content & Design: The W Spa

In an age where we all live with little computers in our pockets, 92% of retail customers will visit your website before they decide to enter your store. Yep- that means that nearly everyone would rather browse your site to get information about your business than call you and interface with another human if it's not absolutely necessary. Hey, we all have a little social anxiety, right? Since you might never get to speak to a potential customer, your website has to do the talking for you. Make it a window to who you are on the inside.

92% of retail customers will visit your website before they decide to enter your store. Yes- that means that nearly everyone would rather browse your site to get information about your business than call and speak to another human if it's not absolutely necessary. Hey, we all have a little social anxiety, right? Since you might never get to speak to a potential customer about your brand, make your website do the talking for you. 

The W Spa was redesigning their interior and rebranding their image. They wanted a website to match their new look, integrate with a third-party booking application, and explain their products and services in great detail. The copy needed to be incredibly precise so customers knew what to expect before their appointment. I was happy to project multiple drafts until The W Spa team felt their site matched their clean aesthetic and attention to detail. Below are excerpts of my original design and copy. 

 Landing Page: The W Spa. “A Luxury Organic Spa Dedicated to Life in Balance. Eyebrow Artistry. Organic Facial & Body Skin Care. Full Body Waxing. Massage Therapy. Eyelash Enhancement. 8500 Roll Rd, Suite c Clarence Center, NY 14032. 716/641-2201.”

Landing Page: The W Spa. “A Luxury Organic Spa Dedicated to Life in Balance. Eyebrow Artistry. Organic Facial & Body Skin Care. Full Body Waxing. Massage Therapy. Eyelash Enhancement. 8500 Roll Rd, Suite c Clarence Center, NY 14032. 716/641-2201.”

 The W Spa: About Our Spa. “The W Spa specializes in Eyebrow Artistry, Organic Facial & Body Skin Care, Massage Therapy, and Eyelash Enhancement & Organic Airbrush Tanning. We take great pride in keeping our spa clean and environmentally friendly. We use natural cleaning products that are safe for our bodies and safe for the Earth. Our skin care line, ilike by Szep Elet, has earned one of the world’s highest organic certifications and numerous industry awards. When you receive skin care at The W Spa, you will enjoy the best products and the most skilled care. Our Licensed Estheticians will customize your Organic Facial or Body Treatment to suit your unique skin, and will help you select a personalized skin care regime to keep you glowing! The W Spa remains true to our core values: Trust, Honesty, and Friendship. We believe in personalized care from the moment you step through our doors. Our services are all performed in private rooms in our beautiful and quiet environment, so each guest can relax and enjoy a spa atmosphere. Thank you for visiting us at The W Spa! Please let us know what else we can do to make your stay exactly what you need.”

The W Spa: About Our Spa. “The W Spa specializes in Eyebrow Artistry, Organic Facial & Body Skin Care, Massage Therapy, and Eyelash Enhancement & Organic Airbrush Tanning. We take great pride in keeping our spa clean and environmentally friendly. We use natural cleaning products that are safe for our bodies and safe for the Earth. Our skin care line, ilike by Szep Elet, has earned one of the world’s highest organic certifications and numerous industry awards. When you receive skin care at The W Spa, you will enjoy the best products and the most skilled care. Our Licensed Estheticians will customize your Organic Facial or Body Treatment to suit your unique skin, and will help you select a personalized skin care regime to keep you glowing! The W Spa remains true to our core values: Trust, Honesty, and Friendship. We believe in personalized care from the moment you step through our doors. Our services are all performed in private rooms in our beautiful and quiet environment, so each guest can relax and enjoy a spa atmosphere. Thank you for visiting us at The W Spa! Please let us know what else we can do to make your stay exactly what you need.”

Service & Product Descriptions

 The W Spa: Massage Therapy. “Our Licensed Massage Therapists will help you de-stress and find comfort, whether you need to work on a problem area or just want to relax.” Page lists names and prices of different massage services with service descriptions.

The W Spa: Massage Therapy. “Our Licensed Massage Therapists will help you de-stress and find comfort, whether you need to work on a problem area or just want to relax.” Page lists names and prices of different massage services with service descriptions.

 The W Spa: eCommerce Product Page. “Try our new Organic Eyebrow Pomades for dramatic, striking brows! Perfect for creating a clean, distinct brow line, and for filling in bare spots in thin brows. Stays on all day and washes off easily.”

The W Spa: eCommerce Product Page. “Try our new Organic Eyebrow Pomades for dramatic, striking brows! Perfect for creating a clean, distinct brow line, and for filling in bare spots in thin brows. Stays on all day and washes off easily.”

 The W Spa: eCommerce Product Page. “For perfect brows, this is our go-to product! Brush on a powder to help shape the arch of your eyebrows and fill in any bare spots, without the “drawn-on” look or pencils or crayons. Control your look  from subtle to bold to achieve the gorgeous striking brows you’ve always wanted.”

The W Spa: eCommerce Product Page. “For perfect brows, this is our go-to product! Brush on a powder to help shape the arch of your eyebrows and fill in any bare spots, without the “drawn-on” look or pencils or crayons. Control your look from subtle to bold to achieve the gorgeous striking brows you’ve always wanted.”